Dear colleagues, on 21.03.2020. will take place, traditionally, Spring Marketing Conference for Pharmacists in the EFE Hall of the Marinela Hotel.
Sting will once again bring together the pharmacy industry, to motivate skills and practices, reflecting the characteristics of the business for 2020 G. This year's challenge, in front of the forum participants, is to find an answer to the question - What is the fifth wheel of success? Can we, through music, as a powerful marketing tool to build on branding?
It's our opinion, that the world is full of sounds, which we use to obtain certain information, and they are connected to each other in a certain rhythm. That is why music has been power since ancient times, which guides the development of our civilization. It's a fact, that she not only heals, but also has a beneficial effect on our body and health. Rhythm and melody soothe and act subconsciously on every person. In recent years, very active, the influence of music on emotions is used, respectively the commercial wishes of the users. This marketing ploy should be applied carefully, because inappropriately selected music can backfire on search.
The main lecture of the conference is "Macro and micro economic notes", with which we will set the tone for discussion and answer the question "What is the five-point chain of success in the pharmacy?“.
Over are invited 700 active pharmacists in pharmacies, from all over the country. The event is accompanied by an exhibition, in which include over 35 drug manufacturers, food additives,cosmetics and medical devices. Over will also be presented 40 lectures by leading specialists in the field of pharmacy and medicine. They are topical, affecting socially significant topics: the dirty air, smoking, high cardiovascular morbidity, the problems with non-professional generic substitution in pharmacies,as well as the importance of "category management" in it. The final lecture will be delivered by the executive director of IQVIA Bulgaria - Mr. Luka Chichov, in which he will analyze the pharmacy market for the past year, as well as forecasts for 2020 G.
We sincerely believe, that through the power of music, as a marketing tool , will contribute to a better and deeper contact with our customers - the pharmacies and respectively they with their users.
Only, if we follow the five-line framework, we will be able to protect and give a new sound to the role of the "most accessible health specialist".